The country superstar joins Black Eyed Peas singer Fergie and OneRepublic frontman Ryan Tedder, assisting coaches, including Borchetta, on “The Launch”, a six-part talent search series that sees unsigned musicians battle to create the next chart-topping song.

In each episode, unsigned emerging artists mentored as they create a new original song in two days. The series is produced by Borchetta of Big Machine Label Group, Paul Franklin of Eureka, and Bell Media, in partnership with Insight Productions.