The city looks to it's northern neighbours in trying to attract concerts

North Bay, Sault Ste. Marie and Barrie are going to work together to promote themselves as a “northern swing” for touring musical acts.

Mayor Al McDonald says this helps bands and musicians reduce their travelling costs.

However, he adds the city itself is not going into the business of actually promoting for concerts and will use a third party to do that.

McDonald was asked when residents could expect a concert announcement. He says “until the promoters come to us and say “we’re putting this on” we’re just sitting and waiting. All I can tell you is we’ve sent packages to promoters and linked to two cities who we thought would be advantageous to us.”

McDonald says there is a company in North Bay made up of local investors who are being encouraged to take the lead on this.